Back to School
Back to School
2025 Back to School Campaign.
In collaboration with another designer, I played a key role in conceptualizing the visual direction for the Back to School campaign.
I meticulously hand-drew all illustrations and crafted custom typography to ensure a distinctive and cohesive brand identity. From there, we developed a comprehensive suite of assets, including a landing page, paid advertisements, email graphics, and social media content . All assets were designed using Figma, Procreate and Photoshop.
Back to School campaign is an annual initiative aimed at strengthening efforts to encourage schools to renew their contracts with Discovery Education.
I played an integral part in designing and implementing the landing page, from the initial wireframing through to the final build. My contributions included designing the layout, creating custom graphics (many of which were digitally illustrated), and collaborating closely with the web developer to bring the page to life. The result was one of the company’s highest-performing landing pages to date.
After conducting thorough research and developing mood boards, we created four distinct concepts, which were then presented to stakeholders for feedback.
After several rounds of feedback, refinement, and iteration, the selected concept emerged as the most viable, effective, and aligned with the objectives of all stakeholders. This thorough process ensured a comprehensive exploration of ideas, ultimately leading to a solution that best met the collective goals.
Hand drew all landing page titles and subtitles in Procreate.
Later I created a font from my handwriting to facilitate the creation of all other assets.
