powering progress
Event Conference Booths.
In collaboration with the design team, I helped create an event booth design for the Future of Education Technology Conference (FETC)—North America's premier K–12 edtech event. The design resonated so strongly that it grew into a comprehensive brand identity for Discovery Education.
Building on this core vision, I led the rollout across FETC and other major industry conferences like ISTE and NSTA—designing print collateral, ads, flyers, standees, custom swag, and even an interactive vending machine experience.
All assets were designed using Figma, Canva and Illustrator.
The design created for FETC resonated so strongly that it became the core look and feel for Discovery Education's brand moving forward.
Working closely with the design team, we brainstormed several initial booth concepts, tested different directions, and ultimately aligned on the strongest design to bring to life.
Exceeding all expectations, the booth design became the foundation for a company-wide brand expansion across major event conferences, where I designed everything from flyers, postcards, and standees to custom pins, hats, backpack flags, and more.
Final booth design
Swag vending machine
Phenomenal pin
Backpack flags
Postcard flyer
Easel sign
Invite
Standee
Standee
The digital assets on the below were created for a variety of conferences and events. The established look and feel was adapted for two distinct after-hours experiences, while maintaining the signature swirl graphic as a unifying visual element. For the After Hours Experience, the design was given a more playful and energetic feel, while the After Hours Event took a more elevated and upscale approach.
